What the heck is it? It is a videobook, a comprehensive collection of 81 short videos, which covers the entire breadth of the Principles course. Each video has been carefully scripted and enhanced with graphics to make it more engaging.
It works! Real improvement in student performance! These have proved to be highly effective when used as a “prelearning” tool; i.e., reviewing the videos before you go to class. On an average, student performance went up by almost two sub-grades. In a quasi-experimental study (“Online Video Modules for Real Improvement in Student Learning,” Journal of Business Education, 2016, No. 1, pp. 19-22). About three out of four students preferred lectures in combination with online videos. Beyond the improvement in performance, it was well-liked by students. Research has shown that in a hybrid learning environment, visual and audio materials are important to a successful learning process. So, yes, it may very well improve your grades!
But, you don’t have to limit it to that. You can use this to review the materials after class, or before an exam, or while you are just driving around in your car with your date.
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