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Marketing Communications [16]

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Textbook Versions
An Overview of Marketing [1]
Strategic Planning for Competitive Advantage [2]
Ethics and Social Responsibility [3]
The Marketing Environment [4]
Developing a Global Vision [5]
Consumer Decision Making [6]
Business Marketing [7]
Segmenting and Targeting Markets [8]
Marketing Research [9]
Product Concepts [10]
Developing and Managing Products [11]
Services and Nonprofit Organization Marketing [12]
Supply Chain Management [13]
Marketing Channels [14]
Retailing [15]
Marketing Communications [16]
Advertising, Public Relations, and Sales Promotion [17]
Personal Selling and Sales Management [18]
Social Media and Marketing [19]
Pricing Concepts [20]
Setting the Right Price [21]

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