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Videos

  • Textbook Versions
  • An Overview of Marketing (1)
  • Strategic Planning for Competitive Advantage (2)
  • Ethics and Social Responsibility (3)
  • The Marketing Environment (4)
  • Developing a Global Vision (5)
  • Consumer Decision Making (6)
  • Business Marketing (7)
  • Segmenting and Targeting Markets (8)
  • Marketing Research (9)
  • Product Concepts (10)
  • Developing and Managing Products (11)
  • Services and Nonprofit Organization Marketing (12)
  • Supply Chain Management (13)
  • Retailing (14)
  • Marketing Communications (15)
  • Advertising, Public Relations, and Sales Promotion (16)
  • Personal Selling and Sales Management (17)
  • Social Media and Marketing (18)
  • Pricing Concepts (19)
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