Please choose which chapter videos you would like to view
- An Overview of Marketing (1)
- Strategic Planning for Competitive Advantage (2)
- Ethics and Social Responsibility (3)
- The Marketing Environment (4)
- Developing a Global Vision (5)
- Consumer Decision Making (6)
- Business Marketing (7)
- Segmenting and Targeting Markets (8)
- Marketing Research (9)
- Product Concepts (10)
- Developing and Managing Products (11)
- Services and Nonprofit Organization Marketing (12)
- Supply Chain Management (13)
- Retailing (14)
- Marketing Communications (15)
- Advertising, Public Relations, and Sales Promotion (16)
- Personal Selling and Sales Management (17)
- Social Media and Marketing (18)
- Pricing Concepts (19)